new amsterdam vodka x barstool sports

Art direction for New Amsterdam Vodka and Barstool Sports 2022 summer retail promotion that featured a custom wrapped vintage arcade cabinet with over 2000 preloaded games. Key art was developed and applied to a suite of retail elements (carton rider, table tents, social assets, etc.) that guided consumers to a promotional sweepstakes page on NewAmsterdamVodka.com that allowed them to enter for a chance to win.