Camarena Tequila
Creative direction for Camarena Tequila, a 100% Blue Weber Agave spirit produced in the Jalisco Highlands of Mexico. The brand targets 25-35 year old male soccer fans with a taste for adventure. Ongoing management of brand for 3+ years, building out all point-of-sale and on-premise assets, developing partnership creative (MLS, Men in Blazers), website design and management as well as social content creation.
creative direction | design | web | point-of-sale | photography | partnerships
Client
Camarena Tequila
Year
2023-2026
Social Links
Instagram
Run with the Restless.
Camarena Tequila’s Run with the Restless website, an engaging digital experience and full re-skin of previous site, integrating ad spots, brand messaging and graphic optimizations.
Camarena x United Tacos of America
Backyard Cocinero Content Series
2023 partnership included content series, social promotion, landing page design and email comms.
Episode 01
Camarena Pineapple Sage Margarita and Shrimp and Vegetables Macha
Episode 02
Camarena Camangonada and Carne Asada Ribeye
Episode 03
Camarena Tamarind Paloma and Texas-Style Fajitas.
Camarena x Tajin
Spice Meets
Spirit.
2026 partnership included social promotion, retail point-of-sale assets, and original photography.
POINT-OF-SALE
RETAIL ELEMENTS
ON-SHELF
STRUCTURE
SOCIAL
Camarena’s social feed takes an irreverent approach to cocktail creation, highlighting some tequila mainstays (margarita, ranchwater, etc.) in a social forward. We also aimed to highlight partnerships with MLS and soccer podcast Men In Blazers.
