HORSE SOLDIER
BOURBON WHiskey
Creative direction for Horse Soldier Bourbon, an award-winning, all-American whiskey founded in 2015 by former U.S. Army Green Berets and inspired by the "Horse Soldiers" who rode into Afghanistan after 9/11.
creative direction | design | social | sweepstakes
Client
Horse Soldier Bourbon Whiskey
Year
2021-2026
Social Links
Instagram
CRAFTED BY
AMERICAN HEROES
Horse Soldier Bourbon Whiskey’s 2026 equity retail and on-premise campaign. Horse Soldier Bourbon is launching their own distillery on the bourbon trail and this photography is helping support that narrative with copy reinforcing their origins as a brand founded by Green Berets.
HORSE SOLDIER x PBR
ROUGH RIDES. SMOOTH BOURBON.
2025-2026 partnership included retail and on-premise point-of-sale, social media, sweepstakes and digital marketing.
HORSE SOLDIER x AMERICA 250
CHEERS TO
250 YEARS
2025-2026 partnership included retail and on-premise point-of-sale, social media, sweepstakes and digital marketing.
SOCIAL
Horse Soldier’s social channels were curated to tell the brand story, drive awareness, feature partnership content and engage with superfans.
